I’m Just Here for the Comments
Ever since Emily Weiss announced that her cult-status beauty blog, Into the Gloss, was expanding out of editorial and into product development with a skincare brand called Glossier, the concepts of...
View Article5 Tips for Delivering Deeper Consumer Connections via Video
It's nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives...
View Article5 Tips for Integrating Audio Into a Marketing Strategy
As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public's attention, the amount of audio-friendly content space is multiplying by the...
View ArticlePairing Declared Data With Social Sentiment for Marketing Mastery
Marketing technology joined the advertising fray on the promise of being the industry's savior. But advertising, which had once been positioned as a creative, gut-driven industry, could now become a...
View ArticleDentsu Aegis’ Isobar Promotes 3 Executives to Global C-Suite Level
Isobar, a Dentsu Aegis-owned digital agency network, announced today that it has elevated three of its executives to the global C-suite level, effective immediately. Sue McCusker has been appointed...
View ArticleWhen Determining if Your Programmatic Should Be In-House or Not, Keep These 3...
Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google's questionable practices and murky metrics have fostered distrust and prompted a push...
View ArticleIt’s Time for the Auto Industry to Get on the Same Level as Other Brands
Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car's god-awful native interface invisible,...
View ArticleFacebook: Here’s How to Stop Your Stories Posts From Being Archived
Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear...
View ArticleMore Than 5,000 People Entered Gimlet and Squarespace’s Contest to Host a...
Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks since the contest has been open for...
View ArticleBritain’s Most Masterful Actors Endure Endless Annoyance for British Airways’...
Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the...
View ArticleInstagram: Here’s How to Create a Music Post on Instagram Stories
Instagram recently introduced the ability for users to add music to their photos and videos in Instagram Stories. Part of this feature is a new "Music" mode, which allows users to record a video while...
View ArticleDawn and International Bird Rescue Celebrate 40-Year Partnership With...
For over four decades, Dawn's been cleaning more than dishes as the choice cleanser for animal rescue workers aiding animals after an oil spill. For otters, oil spills can harm their ability to...
View Article5 Ways AI Can Solve a Brand’s Marketing Problems
Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the...
View ArticleThese 4 Brands Are Thriving at Defining Moments
The digital advertising landscape has recently looked a lot like a minefield, thanks to fraud concerns, brand safety issues and the rise of ad blockers. For those reasons, Forrester predicted last year...
View ArticleBudweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer
As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to...
View ArticleAs the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
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