How Live Events Can Boost Digital Marketing
You're on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes...
View ArticleDoes Live Video Make Sense for Your Brand?
If you're following 2018 FIFA World Cup Russia, you've probably noticed the unprecedented amount of video coverage it's delivering both on TV and in the digital space. It is the world's most widely...
View ArticleThis New Film Is a Poignant Reminder About the Joy of American Citizenship
As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a...
View ArticleInstagram: Here’s How to Mute a Topic on Your Explore Tab
Instagram recently updated its Explore section, splitting content into different topic channels across the top of the screen. For instance, your Explore tab may have topics like "Animals" and "Food."...
View ArticleMediaCom Continues Its Hot Streak After Picking Up Adidas’ Global Media Business
Adidas has selected MediaCom, part of WPP's GroupM, as its new global media agency partner, following a review. Campaign originally broke the news last Friday. MediaCom and Adidas each confirmed the...
View ArticleHow AI Will Create a More Flexible Future for Brands
Thinking years ahead from today, there's little doubt my now three-year-old great-niece will be spending a good portion of her adult life enjoying the diversity of a screen-less society. She'll look at...
View ArticleFacebook Is Pulling the Plug on Stand-Alone Apps Moves, Hello, tbh
Facebook is pulling the plug on three underperforming applications, saying that user data will be deleted from those apps within 90 days. The social network acquired ProtoGeo Oy, parent of...
View ArticleTwitter Is Serving Up The Wimbledon Channel Livestreams for the Third...
The Wimbledon Championships tennis tournament is in full swing and set to run through July 15 and, for the third consecutive year, the All England Lawn Tennis and Croquet Club is livestreaming digital...
View ArticleCredit Karma Debuts New Series of Kooky Spots Involving Crazy Cat Ladies and...
Would you want to flee the neighborhood if a kooky cat lady with 40 furry friends bought the house next door? What if some dude obsessed with wind chimes moved in, and the clanging-jangling kept you...
View ArticleAward-Winning Creatives Explain What It Takes to Win a Cannes Lion
Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year's Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental...
View ArticleWPP and Martin Sorrell’s New Venture Reportedly Competing to Acquire...
Global production company MediaMonks is the first target in Martin Sorrell's attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the...
View ArticleSamantha Bee’s Full Frontal Tells the US How to ‘Age Gracefully’ on Its Birthday
Full Frontal With Samantha Bee is on hiatus for a couple weeks and won't be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on...
View ArticleThis Blue Apron Hookup With Bob’s Burgers Is Just Too Gouda
Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob's Burgers that is almost too gouda to believe. They will be...
View ArticleCould These Be the Themes That Emerge at Next Year’s Cannes Lions?
The themes that emerged from this year's Cannes Lions festival were wide-ranging. Publicis' (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell's reemergence....
View ArticleFacebook Hires Team Behind AI Startup in Battle Against Fake News
Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it's hiring the team behind UK startup Bloomsbury AI to improve its...
View ArticleIntel Will Fly a Fleet of Drones in California to Celebrate July 4th
Who needs fireworks when you have drones? To celebrate Independence Day--and show off its own technology in the process--Intel is planning a drone-powered light show tomorrow night in northern...
View ArticleWalmart Accidentally Goes Political With Its ‘Impeach 45’ Clothing Line
It's the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a...
View ArticleDailey Answers the Question, ‘What Have Minorities Done for America, Anyway?’
In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016...
View ArticleThis Photo Campaign Captures the Beautiful Calm Before the Wimbledon Storm...
Wimbledon, one of the most prestigious, posh and iconic sports tournaments, has positioned itself as one of the most heavily attended events where fans and celebrities from around the world gather to...
View ArticleSee How MGM’s Universal Love Made an Impact During Stonewall Day
MGM's widely praised Universal Love, created by McCann New York, where top music artists re-imagined classic love songs as same-sex tunes, took to the road in the form of a special karaoke night in New...
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