Adweek's Top 5 Commercials of the Week: Jan. 3-10
In our first ad showdown of 2014, brands come strong with spots focusing on family—particularly mothers, both happy and sad—and all the good and bad life can bring. Three of our picks this week are...
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Working Out at Equinox Will Make You Tough, Naked and a Little Dumb
Getting ripped at a luxury gym will make you want to get more naked everywhere, says luxury gym Equinox. OK, if your prerequisite for being comfortable getting more naked everywhere is having the body...
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Ad of the Day: Sony Traces Its Long, Winding Road of Art and Engineering
Sony really wants you to know just how relevant it is. The legacy tech behemoth is out with an ambitious new 90-second anthem spot from Wieden + Kennedy in Portland, Ore., that draws on a star-studded...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 10-17
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate...
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Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad
Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to automotive reporters...
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Your Hair Can Now Leap Off Your Head and Hit on Women, Thanks to Old Spice
Attention men: Want hair-care products that turn your hair into a sentient toupee capable of the most charming antics? No? Really, it's better that it sounds. It's great for when you're in a business...
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Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted...
Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's...
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Levi's Reunites with FCB
Levi Strauss & Co. is back with FCB. The jeans marketer, which previously created some of its most memorable work with Foote, Cone & Belding in San Francisco, has shifted its business to...
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Ad of the Day: Heineken Wants Guys to Show Their Feelings This Valentine's Day
It's Feb. 11. You know what that means? There are only three days left until Valentine's Day! Oh, and it also means you'd better have solid dinner plans for Friday night, because all the good...
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Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space
Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and the...
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Velveeta Explains What to Do With That Cast-Iron Skillet You Carry Around...
You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but it does not, because...
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Sony Visits World's Largest Model Railroad to Test Its Cameras on Miniature...
Last month, Sony rolled out a sweeping celebration of its own contributions to technology and the arts. Now, it's diving deep on the same subject, taking viewers on a tour of Northlandz, a giant model...
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Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard
When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw...
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A Little Girl and Her Cat Sing the Perfect Duet in Britain's Latest Adorable...
It must be nice to be Three. The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly...
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Meet the Superhuman Moms in P&G's Stirring Ad for the 2014 Paralympics
Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play on the...
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Honda Goes Inside the Civic Tourer, and Everything Else, in Brilliantly...
IDEA: You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe. To advertise it,...
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Facebook Makes Real Life Better in Ads That Are Much More Down to Earth
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out...
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Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy...
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Terry Crews Can Shave Anything With His Old Spice Razor, Including Tiny Terry...
It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice the Terry in one spot. "Get Shaved in the...
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Electronic Arts Reviews Its U.S. Media Account
Electronic Arts is searching for an agency to handle its media business in the U.S. The search comes amid a split with longtime incumbent WK Media. WK had handled the business since 2005. EA's...
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