Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan.
None other than Chrysler CEO Sergio Marchionne hinted to automotive reporters two weeks ago that the company had purchased time on the big game, suggesting that the Chrysler 200 would be featured in an ad. Then, this week, Billboard, a sister publication of Adweek, reported that Dylan would star in a Chrysler Super Bowl ad.
Asked today about the reports, a representative for the automaker declined to comment.
While most marketers now preview or at least tease their ads before the game, Chrysler typically does neither. Silence used to be the standard among Super Bowl advertisers, but all that changed with the rise of the Internet and social media.