Beautyrest Changes the Conversation Around Sleep as Its Industry Undergoes...
Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy...
View ArticleAshley Graham and Ayesha Curry Are Partnering With Ellen Digital Network
Ellen DeGeneres' Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and...
View ArticleANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into...
Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into...
View Article6 Early Holiday Shopping Trends That Pinterest Believes Will Maintain Their...
The holiday shopping season is fast approaching, and Pinterest offered a sneak peek at the trends that are already emerging on its network. Pinterest partner insights lead Thea Carp said in a blog post...
View ArticleIs Ted Cruz ‘Tough as Texas?’ This Richard Linklater-Directed Ad Doubts It
As we near closer and closer to the midterm elections, the onslaught of political ad campaigns tend to get noticeably more desperate. However, some of the most effective ads choose to implement simple...
View ArticleTaking a Page From HBO, FX and AMC Expand Their Ad-Free Streaming Offerings...
Last year, FX and AMC rolled out new offerings that gave subscribers ad-free access to their shows for an additional monthly fee. But initially, FX+ and AMC Premiere were available only to subscribers...
View ArticleRelive Brandweek Through Some of the Most Insightful Tweets From the Movement
Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days,...
View ArticleAT&T Will Launch a New OTT Service Next Year Featuring HBO to Compete With...
AT&T is going OTT. The company will launch a direct-to-consumer streaming service in the fourth quarter of 2019, WarnerMedia CEO John Stankey said today. "This is another benefit of the...
View ArticleHere Are 3 Updates Facebook Announced at Its Global Partner Summit
Facebook announced three new updates to its Facebook Marketing Partners program at its annual Global Partner Summit in New York Wednesday. The social network has begun testing its Creative Compass tool...
View ArticleAmerican Express Consolidates Global Media Business With IPG’s UM, Ending 20...
American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying...
View ArticleHearst Magazines Announces Sweeping Staffing Changes
Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleFor International Day of the Girl, One Agency Created a Children’s Book...
Today is International Day of the Girl, an event officially endorsed by the United Nations as a way to spark conversations about how girls are perceived, valued and encouraged to achieve their...
View ArticleUnited Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for...
United Airlines announced it's expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will...
View ArticleThis Powerful Film Shows the Moment Nike Signs a Runner With Cerebral Palsy...
For Nike, the goal was to break 2 hours in the marathon. For Justin Gallegos, a member of the running club at the University of Oregon, the goal was to break 2 hours in a half marathon. While both have...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleBoko Haram Survivors Share Their Stories in This Chilling International Day...
Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting...
View Article5 Socially Charged Ads That Caused a Stir
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper...
View ArticleNBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More...
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for...
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