Nathan Lump Leaves Travel + Leisure as Editor in Chief
Nathan Lump announced to staff today that he's stepping down after four years as editor in chief of Travel + Leisure. "I really thought I accomplished what I came in to do," Lump said. "I like...
View ArticleWhy Brands Need to Market Experiential Campaigns Like Products
The success of the world's greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world's...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and brand reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleWhy Bumble Is Celebrating the Stories of 112 Real-Life NYC Users
Bumble is plastering the real-life stories of 112 of its "inspirational and relatable" users all over New York for its largest advertising campaign to date. The social connection app, which now has 41...
View ArticleMcDonald’s Agencies Rush to Reference Banksy’s Shredded Painting With Fry Art
McDonald's recent trend of minimalism in its global design aesthetic has made for some truly striking work, both outdoor and in digital. It also seems to be infecting the minds of the brand's creative...
View Article7 Ways Marketers Can Use Corporate Morality to Prepare for Future Data...
With new laws governing data privacy of and for consumers, companies are forced to be transparent about what data they collect, how they use that data and where they are distributing or selling it. The...
View ArticleIntel Appoints Dentsu Aegis Network as Its Global Media Agency of Record
Tech giant Intel has selected Dentsu Aegis Network as its global media agency of record following a review. The holding company will serve the client through a dedicated unit called "Team Intel"...
View ArticleHow to Hone Your Marketing Strategy to Resonate on a Global Scale
Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe...
View ArticleBarbie Adds Doctor Who, Dana Scully and More to Its Growing Roster of Modern...
If you're a dedicated Whovian who also likes seeing more STEM role models for girls, there's reason to rejoice. Mattel has paired up with BBC Studios to celebrate the long-awaited arrival of the...
View ArticleIt’s Time to Embrace the Creativity Explosion Advertising Is Undergoing
If someone were to ask you to describe the ad business in 2018, what would you say? I'd compare it to New York in the '70s. That's the decade the city was on fire--and not just metaphorically. New York...
View ArticleInside Papa John’s Transformation: How Diversity and Marketing Leaders Are...
Papa John's is ready to embark on a new chapter--one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John's marketing) following his use of the N-word and...
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