72andSunny Retains Creative AOR Status for $70 Million Activision Account
Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record. "We are excited to continue our positive and productive...
View ArticleCoors Light Partnered With NatGeo to Follow 2 Explorers on Epic Journeys
A branded content partnership may not sound like the most thrilling kind of advertising, but when it comes to NatGeo and MillerCoors, a branded content partnership is anything but boring. NatGeo...
View ArticleAmazon Goes Down on Prime Day—and Customers Are Still Getting Error Pages
Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day. The site was hit with outages, looping pages and deals that only some customers...
View ArticleMeet the Dogs of Amazon Who Helped Soften the Blow While the Site Was Down on...
Amazon Prime Day is one of the most highly anticipated consumer holidays of the year. It's a one-day-only global internet shopping bonanza. In light of this, you might imagine Amazon would have...
View ArticleFacebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small...
If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and...
View Article3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency
Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn't? One possible answer is a single word: lagom. The concept of...
View ArticleWhy Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good...
There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work--not because it's bad, but because the concept was right in front of them the...
View ArticleAmazon Prime Day Protests Call for Change, Not Bargains
As Amazon employees in Europe reportedly walked off the job to protest conditions at fulfillment centers and encouraged shoppers to boycott Prime Day, additional protests are playing out across the...
View ArticleMicrosoft and Walmart Sitting In a Tree
They don't have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart's preferred cloud provider. In a press...
View ArticleThe Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart...
Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group...
View ArticleAs Dairy Alternatives Grow in Popularity, ‘Got Milk?’ Gets a Modern Makeover
In 1993, the California Milk Processing Board launched a campaign aimed at reminding people of the importance of milk. A video spot directed by Michael Bay showed a man obsessed with Alexander...
View ArticleLaundry Service Calls Founder of Papa John’s Extortion Claims ‘Completely...
An unnamed executive from Papa John's now former ad agency Laundry Service today sent a memo to all employees calling recent claims by the brand's founder John Schnatter "completely false." In the...
View ArticleSaluting England’s World Cup Run, Nike Honors a New Era of Teamwork and Hope
By all accounts, England's men's soccer team wasn't expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who...
View ArticleOmnicom Fails to Meet Second-Quarter Revenue Goals
Omnicom failed to meet its second-quarter revenue goals, but CEO John Wren said the holding company had "a good quarter" in an earnings call today. Omnicom's worldwide revenue increased 1.8 percent...
View ArticleHyundai Agency Innocean Resolves Sexual Harassment Suit and Parts With CCO...
Hyundai's ad agency, Innocean, and chief creative officer Eric Springer have parted ways, several months after former content director Victoria Guenier sued the company and the CCO, alleging sexual...
View ArticlePrice Matching Ain’t What It Used to Be
Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. "More than a hundred...
View ArticleBuzzFeed’s Newly Launched Site Will Focus Only on News
You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed quietly rolled out a new website, buzzfeednews.com,...
View ArticleKFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000...
By now, you've probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some of the brand's stunts are, the method to the seeming madness...
View ArticleThis Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully Mash...
This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the...
View ArticleLinkedIn Added Closed Captioning for Videos, Sharing of Quotes From Articles
LinkedIn Wednesday announced several features to help its members enhance their posts on the professional network. Director of product management Pete Davies detailed all of the new features in a blog...
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