Contests Require Careful Strategy or Risk Being Dismissed by Audiences
Giveaways are dime a dozen across social media. Effective, legal, responsible and on-brand competitions, however--not so much. Cluttering up your newsfeed, thanks to shares and tagging, and popping up...
View ArticleFox Revives Tim Allen’s Last Man Standing One Year After ABC Canceled It
One more sitcom revival is coming to TV next season--but unlike Roseanne, Will & Grace, The X-Files and the upcoming Murphy Brown, this returning series isn't a '90s hit. Next season, Fox is...
View ArticleNBC Rescues Brooklyn Nine-Nine, Just One Day After Fox Canceled It
Step aside, Last Man Standing: yet another canceled broadcast sitcom has come back from the dead. NBC has picked up Brooklyn Nine-Nine for a sixth season, the network announced late Friday night. The...
View ArticleNBCUniversal Takes Aim at C3 and ‘Social Media Guys’ During This Year’s Upfront
It wouldn't be an NBCUniversal combined upfront without ad sales chief Linda Yaccarino taking aim at legacy metrics and the Facebooks and Googles of the world. While it took a little longer than usual...
View ArticleHere’s How the Cast of Brooklyn Nine-Nine Reacted to Being Canceled—and Then...
Brooklyn Nine-Nine's Season 5 finale airs Sunday on Fox, but fans will have to watch Season 6 on NBC. On Thursday, Fox canceled the show, only to have NBC pick the ensemble comedy up the next day. It...
View ArticleWunderman Appoints New President of Its New York Office
Global digital agency Wunderman today announced the appointment of Helder Santo as president of its flagship New York office. Santo makes the move from R/GA where he most recently served as VP, group...
View ArticleFacebook Messenger Users Can Now Report Violations Without Leaving the App
Facebook Messenger users can finally report other users who violate the social network's community standards without leaving the application. Product manager Hadi Michel revealed in a Newsroom post...
View ArticleThe Athletic Built Its Company Without Ads, and It Doesn’t Plan to Change...
Digital disruption is infiltrating the local sports page thanks to a new publication that opened its doors with something many newspapers have fought for years: a paywall. The Athletic, a...
View ArticleQ&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers
At February's Interactive Advertising Bureau annual Leadership Meeting, the trade organization's CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of...
View ArticleCan Anyone Compete With Facebook and Google for Small-Business Advertisers?
The Nuyorican Poets Cafe, a small performance venue in New York, needed a better way than print to advertise its shows. Daniel Gallant, the cafe's executive director, said he was spending too much...
View ArticleWith Faster Speeds and Connections, Brands Are Planning for 5G-Fueled Marketing
Kevin Crull, chief operating officer at Sprint, envisions a world in the coming years where his phone is able to automatically book an Uber ride from an airport based on a calendar reminder that he...
View ArticleLong-Form Brand Films Embrace the Art of Dance to Connect With Consumers
In early February, clothing brand Rag & Bone released an epic, five-minute film starring Kate Mara and Ansel Elgort. Rather than tapping the superstars for their respective acting prowess, Rag...
View ArticleFox Execs Introduce ‘New Fox’ and JAZ Pods to Buyers at Upfront
Fox Broadcasting doesn't know whether it will still be a part of 21st Century Fox by this time next year--if the Disney-Fox deal closes, it will be spun off into a company called New Fox--but the...
View ArticleDentsu Improves Organic Growth for Q1, Attributes 13% Profit Drop to Overwork...
Dentsu released a report on its consolidated financial results for the first quarter of 2018, revealing a third consecutive quarter of organic growth while also reporting a decline in operating profit....
View ArticleFacebook Just Introduced a Youth Portal for Teens
Facebook doesn't seem to be buying in to all of the studies saying that teens are leaving Facebook. The social network Tuesday introduced its Youth Portal, which it described as "a central place for...
View ArticleCampaign for 5 Gum Encourages Kids to Head Off Life Regrets
PSAs aimed at kids usually advise them to "just say no," but a new campaign from 5 Gum is turning that message on its head by suggesting perhaps they should "say yes" instead. The "No Regrets" campaign...
View ArticleWhatsApp Introduced Several New Features for Groups
Facebook's continued emphasis on groups has been extended to its WhatsApp messaging application. WhatsApp announced several new features for groups in a blog post Tuesday: Group description: Group...
View ArticleElon Musk Defends Tesla Following Latest Self-Driving Accident
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only...
View ArticleLoyalkaspar Calls Itself the Character Actor of Agencies
Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side--so they decided to combine their understanding of story and experience with branding as a way for other...
View ArticleInfographic: How Video on Demand and Time-Shifting Are Changing Television
With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video...
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