AMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is...
Sunday will see the return of TV's No. 1 show among adults 18-49, and no, we're not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series...
View ArticleWhy Facebook Messenger Will Dominate 2018
When Facebook released Messenger in 2011, most people weren't aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million...
View ArticleSnapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air...
Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III...
View ArticleFacebook Messenger: Here’s How to Delete or Archive a Conversation
Did you know that Facebook Messenger allows you to archive or delete your conversations when you're done with them? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleFacebook Is Offering More Clarity on Some of Its Ad Metrics
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The social network...
View ArticleThe Facebook Journalism Project Teamed Up With the Society of Professional...
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on...
View ArticleTo Avoid Angering Olympics Viewers, NBC Won’t Air A.P. Bio Until After the...
During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won't tolerate when it comes to offering sneak previews of its entertainment shows during...
View ArticleAward Shows and Cable News Fueled a 7.1% Increase in January’s National TV Ad...
Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard...
View Article4 Industries That Will Dominate Social Media in 2018
Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a...
View ArticleA Major Bank and 3 Car Rental Companies Cut Ties With the NRA
In the aftermath of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., dozens of groups and organizations have stood up against the National Rifle Association, calling...
View ArticleBusinesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours
Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a blog...
View ArticleMobile Shopping Is on the Rise, But Remains Split Between the Mobile Web and...
Mobile's influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing transactions on their...
View ArticleHotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia
Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning to...
View ArticleKyogre, Groudon Returned to Pokemon Go for Its Legendary Week Event
Niantic launched a Legendary Week event in Pokemon Go, allowing players to battle and capture three Legendary Pokemon in Raid Battles from now until March 5. The event will give players the chance to...
View ArticleKFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’
KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt:...
View ArticleThis Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of...
You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel...
View ArticleHow Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality
While virtual reality is still fairly new in terms of overall adoption--with just a few million people buying headsets in 2017--several companies in both the hardware and content sectors have made 2018...
View ArticleComcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its...
Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing....
View ArticleNew Agency Consultancy Promises to Feature Real Moms in Ads
Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at all--just a prim, proper,...
View ArticleFormer Olympians to Air Regional PSA During Closing Ceremonies Urging...
Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the...
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