Quicken Loans Returns to the Super Bowl With a Spot Promoting Rocket Mortgage
Quicken Loans is returning to the Super Bowl after sitting last year out, once again promoting its Rocket Mortgage app with a 60-second spot in Super Bowl LII. Quicken Loans made its Super Bowl debut...
View ArticleThe NFL’s Own Super Bowl Teasers Feature One Team That Didn’t Even Come Close...
As we inch ever closer to yet another Super Bowl Sunday, all eyes are on the Philadelphia Eagles, the New England Patriots and their standout players, not to mention the many brands that will serve as...
View ArticleSpark Foundry Wins NBCUniversal’s Telemundo and Universo Media Business
Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win...
View ArticleThis Is Us’ How-Jack-Died Super Bowl Episode Should Continue Its Sophomore...
The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away...
View ArticlePokerStars Found a Dude With the Perfect Poker Face for Its New Ad
PokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, "You're already a great poker player." Hey, why not cash in that 401(k) and really...
View ArticleAdvertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost...
A coup d'etat is taking place across the television industry. It used to be that cable providers were the reigning powers of television, declaring what consumers would watch and when. Not home in time?...
View ArticlePerrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later
Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with everything on...
View Article4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still sucks. Creative...
View ArticleBlack Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...
View ArticleHearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...
View ArticleLook Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...
View ArticleGucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View Article360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleNBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleSerta Expands Your Comfort Zone in Amusing Ads From Leo Burnett
In Leo Burnett's first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then...
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