Editor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers...
Enveloping this month's Digital Transformation Playbook, which is focused on the burgeoning trend of personalization as an important marketing avenue, is Adweek's annual Super Bowl issue. It's an...
View ArticleInfographic: How Much Privacy People Will Give Up for Personalized Experiences
Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They're also concerned about giving companies too much...
View ArticleQ&A: With the Press Under Fire, Lester Holt Combats ‘Low Blows From High Places’
As news anchor for NBC Nightly News and Dateline NBC, Lester Holt is a man on the move. Last week, he reported from inside North Korea (later criticized for the government orchestrated coverage). The...
View ArticleOld Spice Ran a Baffling Ad, Entirely in French, on the Grammys. This...
If you were watching the Grammy Awards on Sunday night, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand. The 60-second spot was entirely...
View ArticleAlbertsons Is Getting Into the Digital Media Business to Compete for Money...
Albertsons' website lists 128 products with the word "banana" in them, and to adapt a phrase from Arrested Development's George Bluth, there's always money in the digital banana stand. On Thursday,...
View ArticleFacebook Made Its Privacy Principles Public for the First Time Ever
Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network's privacy principles for the first time ever, and her...
View ArticleLogic Narrated a Powerful Google Ad About Suicide Prevention After His...
One of the Grammy nominees for Song of the Year was a phone number: "1-800-273-8255" by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal...
View ArticleIt’s Local News’ Turn for a Facebook News Feed Algorithm Boost
CEO Mark Zuckerberg said in a post earlier this month that he asked the social network's "product teams to make sure we prioritize news that is trustworthy, informative and local," and Facebook...
View ArticleHow Minneapolis Brands Are Making a Lasting Impact on Their Home Turf
The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities--and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the...
View ArticleInfographic: Why Beer Brands Should Start Marketing to More Than Just Young Men
Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be...
View ArticleWhy Travel Brands Are Particularly Ripe for Digital Innovation
In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the...
View Article5 Tips for Retail Brands Trying to Get More Personal With Their Customers
Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to...
View ArticleQ&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its...
Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...
View ArticleJay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great...
On Sunday, brands will shell out millions of dollars on their Super Bowl ads--many of which feature elaborate, multi-day production schedules--in hopes of connecting with the telecast's 100...
View ArticleQ&A: How Brands Can Avoid the Fake-Follower Quagmire
If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have been inflating influencer fan...
View ArticlePepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl campaign across...
View ArticleSpark Foundry USA Taps Publicis Vet as Head of Analytics and Insights
Spark Foundry has appointed Lisa Giacosa to serve in its new role of head of analytics and insights--a move it described in a statement as proof of its "commitment to create enterprise-wide,...
View ArticleHow AstroTurf, the Original Fake Grass, Became an NFL Darling
Thanks to those pricey commercial spots, the Super Bowl is nearly as famous for hosting brands as football teams. But there's one brand that the big game--that professional football, period--has...
View ArticleFaceTime: Adweek’s Second Annual Arc Awards in Partnership With Screenvision...
Sandy DerHovsepian, vp, associate creative director, Cramer-Krasselt, and Adweek CEO Jeff Litvack. Refinery29's Shannon Gibson and Amy Emmerich. (L. to r.) Christina Miller, associate channel director,...
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