Shutterstock Outlines Its Vision for Giphy’s Potential Ad Offer
The launch of Giphy's native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock's chief executive...
View ArticleHow Much Should an Agency Pay a New Business Hire? This Study Reveals How Much
Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth...
View ArticlePet Food Has a Massive Carbon Footprint. Bug-Based Proteins Can Change That
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want...
View ArticleAs Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and...
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of...
View ArticleOnly Murders in the Building’s New Escape Room Creates a Great Escape for Fans
If there's a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The...
View ArticleWarner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...
View Article‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...
View ArticleCBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...
View ArticleAdnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...
View ArticleAs GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleJameela Jamil Isn’t Perfect, So She’s Giving Grace to ‘Problematic’ Brands
Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an...
View ArticleKyiv-Based Bickerstaff.734 Balances Wartime Work With ‘Ukrainian Creativity’
Building a bomb shelter should never have been in any agency's office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become...
View ArticleCTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the...
View ArticleTinder Reimagines the Summer Fling as Its Marketing to Gen Z Pays Off
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, "It Starts With a Swipe," emphasizing meaningful connections to attract...
View ArticleHow Indeed Is Growing Audience and Revenue With Disney’s Data Clean Room
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's revenue comes from employer sign-ups advertising job vacancies on...
View ArticleYou’re Watching Football Wrong, According to NFL Star Travis Kelce
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's brand strategy platform "TV Without Compromise," the Kansas City Chiefs tight end and Super...
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