Exclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show
Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by...
View ArticleGlow Recipe Found Cross-Category Success on TikTok
Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and...
View ArticleCBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing...
View ArticleSocial Media Is Dead. Welcome to the Swipe Era
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize...
View ArticleThe Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
View ArticleBrave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleAfter Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its...
View ArticleCan Plastic Shoes Be Recycled?
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are...
View ArticleJones Soda Brings Augmented Reality Technology In-House
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the...
View ArticleThe Conversationalist Is on a Mission to Empower Gen Z Voices
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it...
View ArticleYour Org Structure Is Showing—Close the Mid-Funnel Gap
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View ArticleHow Brands Can Gameplan Through the Ongoing WGA and SAG-AFTRA Strikes
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix's first foray into the annual event. But the loudest questions were...
View ArticleSustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for...
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to...
View ArticleDufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This...
View ArticleSpace Invaders: World Defense Uses AR to Bring Digital Battles Into the Real...
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new...
View ArticleBondi Sands Lets Shoppers Try On Self-Tanning Products in Augmented Reality
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in...
View ArticleThe Writers Strike Again! NBC Switches Up Fall Lineup
Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not...
View ArticleApple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief
In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star...
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