Apple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple...
View ArticleSilver Pride: Project Brings LGBTQ+ Pioneers Back to Parades
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has...
View ArticleHow Baseball’s All-Star Game Drove In More Brands
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during...
View ArticleMinnesota Twins, ARound Bring Real-Time AR Statistics to Home Games
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the...
View ArticleJPMorgan Chase CMO Carla Hassan Fuses Customer-Centric and Values-Based...
Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories...
View ArticleHP’s Vikrant Batra Prioritizes Building the Tech Brand, Not Just Selling Product
As an undeniable authority in the tech and printing space, HP doesn't have to worry about raising consumer awareness. Since stepping into his global CMO role in 2018, Vikrant Batra has instead focused...
View ArticleShannon Ryan Shines at Telling the Stories of Disney’s Top Storytellers
If you've seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it. Since she joined the company in 2019, Ryan's marketing purview has expanded to...
View ArticleMicrosoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval
If you'd been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about...
View ArticleHer Entire Career, Lego’s Julia Goldin Has Mastered Building Brands, Brick by...
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick--now the...
View ArticleMolson Coors’ Michelle St. Jacques Revived Coors Light and Elevated Creative...
Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over ... corn syrup. That was Michelle St. Jacques' introduction to...
View ArticleUPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a...
View ArticleMarketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's...
View ArticleWalmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for...
View ArticleWhat Moderna Has Learned About Maintaining Brand Relevance
Health care and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies...
View ArticleAd Buyers Redirect YouTube Strategies After Report Accuses It of Violating...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner...
View ArticleGoogle Extends WNBA Changemakers Partnership Through 2025
One of the WNBA's biggest sponsors is getting further into the game. Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow...
View ArticleRoku and Shopify Partnership Brings Easy Checkout to Streaming TV
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a...
View ArticleThe Speed of Culture Podcast: Exploring Paris Hilton’s Journey From Icon to...
Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and...
View ArticleBrave Commerce Podcast: Fostering a Sense of Ownership in Your Employees
"Beauty changes peoples' lives every single day," according to this week's Brave Commerce guest Chris Chesebro, global chief digital officer at salon specialist company Wella. Products that help people...
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