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W+K Crafts a Pair of Gorgeous Alpine Fairy Tales for Milka Chocolate and...
Once upon a time, Wieden + Kennedy Amsterdam created a fairy-tale campaign for Mondelēz's Milka chocolate brand. Set in the idyllic, magical Alpine hamlet of "Lilaberg," the ads consolidate Milka's...
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Samsung's Creative Chief Explains Why VR Is the 'Next Frontier of Storytelling'
From opening a cool experiential space in New York's trendy Meatpacking District to bringing virtual reality to the masses, Samsung is determined to connect consumers to the latest technology. As the...
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Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet
Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real life for this weekend's Masters tournament,...
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Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where...
Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have...
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Ad of the Day: Nike Soccer Relives the Birth of a Star in Electric Spot With...
A single shining moment can inspire a lifetime of greatness. That, at least, is the driving idea behind Nike's new soccer ad, "Spark Brilliance," from Wieden + Kennedy Amsterdam. In it, French player...
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P&G's Secret Takes on Young Women's Stresses, Beginning With the Wage Gap
Procter & Gamble's Secret deodorant is launching an interesting campaign from Wieden + Kennedy that looks at larger, generational reasons why young women sweat—often because of political,...
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Kobe Bryant Is a Maestro to the End in Nike's Quirky Musical Sendoff 'The...
Advertisers have been saying goodbye to Kobe Byrant, who plays his final NBA game on Wednesday night, with either comedy or drama. But Nike, which has always prided itself at balancing both, offers a...
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P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom'...
We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter & Gamble has brought back its "Thank...
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Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered.Old Spice Dream Runner, launched today, is a mobile website created by the...
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Ad of the Day: 30 Rock Returns to Help Explain Verizon's 'Better Network'
Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former had finally taken "The Rural...
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Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen
Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden + Kennedy's...
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Old Spice Just Made Its Weirdest Commercial Yet, and That's Saying Something
It's been more than six years since Old Spice advertising started getting very peculiar indeed, with help from Isaiah Mustafa and, particularly, Terry Crews. But Wieden + Kennedy Portland has now...
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Ad of the Day: Cristiano Ronaldo Swaps Lives With a Kid in Nike's Epic Euro...
The only way England will produce its own Cristiano Ronaldo is if the Portuguese superstar accidentally crashes into a young British fan at a game and—in a bit of Freaky Friday style body...
View ArticleHow Agencies Are Changing Their Approach to Recruiting Talent at Cannes
The Cannes Lions Festival of Creativity has long been a celebration of some of the most inspiring and creative work, which in turn means some of the most talented creative minds descend on Cannes...
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Jane Lynch and Bobby Lee Get Hot and Heavy in Booking.com's Latest Comedy
Comedians Bobby Lee and Jane Lynch won't be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti ... because they'll be too busy making love and eating sushi off each other...
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Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike's Salute to...
The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title on their third trip to the...
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These 6 Great CPG Commercials Were the Whole Package
Consumer packaged goods aren't usually considered a creative canvas for agencies. But these six campaigns proved otherwise—showing that even staid categories can be fertile ground for fascinating...
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2 New Old Spice Guys Kick Off Hilariously Weird 'Smell 'Em Who's Boss' Campaign
After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the...
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Danny Glover Races Against the Clock in Samsung's Epic Action Comedy About Time
Time is always running short, so Samsung is offering to help you save some. In a fun new action-comedy ad, created by Wieden + Kennedy and starring Danny Glover, the tech giant claims its Galaxy S7...
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When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even...
Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for the makeup...
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