Why a Chief Growth Officer Won’t Fix Your Company’s High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders...
View ArticleWhy These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole...
View ArticleFacebook: Here’s How to Add a Feeling or Activity to a News Feed Post
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post...
View ArticleCapri Sun Created a Massive Cafeteria Table to Help Stamp Out Bullying at School
For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it's time to trudge off to class again. But for students who are bullied or feel...
View ArticleBuzzFeed Is Ushering in a New Line of Homeware Goods at Macy’s
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy's to release a...
View ArticleTwitter’s Periscope Livestreaming App Now Lets Creators Assign Chat Moderators
Twitter's Periscope livestreaming application Tuesday announced the ability for creators to assign chat moderators for their broadcasts, as well as new replay editing tools for them to tweak their...
View ArticleFacebook’s Political Ad Policies Crossed the Pond and Arrived in the U.K.
Facebook is extending several of the initiatives regarding political advertising that were recently introduced in the U.S. to the U.K. Vice president of global public policy Richard Allan and director...
View ArticleYou Can Rent This Tiny Home That’s Literally Powered by Coffee for Only $10 a...
Here's a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent...
View ArticleAdvertisers Look for Better Transparency Through Private Programmatic Deals
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion...
View ArticleThese Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
The animated space creatures featured in Cdiscount's latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228--"the planet where...
View ArticleThese Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace
U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers--and the key umbrella term encapsulating such doubt...
View ArticleThe Conners Debut Is On Par With Roseanne’s Finale, But Nowhere Near the...
ABC expected that a lot of curious viewers would watch last night's premiere of The Conners to see how the show had written off Roseanne Barr's character. The network was right: the Roseanne spinoff...
View ArticlePinterest Just Unveiled Several Updates to Its Self-Serve Ads Manager Tool
Pinterest announced a host of updates to its Ads Manager self-serve advertising tool--the first updates since its introduction in 2016. The company said the updates are aimed at enabling brands and...
View ArticleLands’ End Is Touring the Country With Airstreams Modeled After Iconic Duffle...
Lands' End may be a recognizable brand name, but it's not necessarily top of mind these days. That's why the company is looking to regain consumer attention with an unorthodox approach: an airstream...
View ArticleGSK Awards Global Panadol Creative Business to Bespoke WPP Team
Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its...
View ArticleUndefeated Los Angeles Rams Top NFL Teams in Social Growth for Weeks 4 Through 6
The Los Angeles Rams posted the highest growth on Facebook, Twitter and Instagram in weeks four through six of the 2018 National Football League season, according to data from social marketing firm...
View ArticleCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New...
Burger King loves to experiment with weird burger buns--usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for...
View ArticleFacebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege
Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday. In...
View ArticleVW Elegantly Celebrates the Joy Saudi Women Feel While Driving
Last June, the Kingdom of Saudi Arabia lifted the prohibition against female drivers--which had been in place since the 1950s. While it's not known how many Saudi women have received their driver's...
View ArticleTommy Hilfiger’s New Facebook Messenger Experience Combines Content, Commerce
Fashion brand Tommy Hilfiger unveiled SideFlix, a new Facebook Messenger experience that enables it to combine digital shoppable content with in-person social interactions. Messenger users can click...
View Article