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Brave Commerce Podcast: The Art of Alcohol Marketing

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In this episode of Brave Commerce, Pierre-Yves Calloc'h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior and the impact of digital transformation. Talking about the dynamic nature of marketing within the alcohol industry, Calloc'h highlights the expansion...

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