Runway’s AI Video Agent Creates and Measures Ads Across Platforms
The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.
View ArticleNBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC's campaign and activation celebrates the first-ever American Express NBA Tip-Off triple-header.
View ArticleCondé Nast CEO Roger Lynch Departs for Mattel
The former Pandora executive, whose tenure coincided with a paradigm shift in digital media, will be replaced on an interim basis by board member Mike Perlis.
View ArticleThe Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle...
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it bets its next chapter...
View ArticleEmma Armstrong and Michael Aimette to Depart BBDO NY
Former CEO and CCO joined via Omnicom’s acquisition of IPG.
View ArticleYou Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
View ArticleShamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
View ArticleHorizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models:...
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
View ArticleMarketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating...
View ArticleThe One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
View ArticleTikTok’s Partnership With All Things Go Shows What Discovery Looks Like...
The indie music festival teamed up with TikTok LIVE.
View ArticleParadium.AI, Formerly The Arena Group, to Sell 49% Stake to Roundtable—If It...
The technology firm Roundtable, led by Arena Group founder James Heckman, must raise the money to buy a 49.5% stake in the company.
View ArticleAdvertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience.At Amazon’s annual UnBoxed advertising event held […]
View ArticleAmazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
View ArticleMcAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
View ArticleFormer CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad....
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
View ArticleSpotify’s Tour With Coach Is a Big Grab For Untapped Brand Budgets
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
View Article2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
View ArticleMarketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with ViantAs TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is...
View ArticleDelta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
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